Starting May 6th 2024, Envole proudly unveils the SPECIAL PROJECT: ENVOLE ADVENT CAMPAIGN, marking the brand's official launch campaign and introducing the exclusive Midnight Collection, limited to just 100 pieces per design. This avant-garde exploration of fashion and societal boundaries through the lens of three extraordinary women challenges societal norms, celebrating the human form as a canvas of vulnerability and submissiveness, transforming these traits into beautiful works of art.
Inspired by the ethereal concept of Purgatorium, the Envole Advent Campaign draws upon the profound narrative of women's plight, evocatively linked to Genesis 3:15, where the enmity between Satan and woman is foretold. Each shot weaves a tapestry of gothic elements, creating a visually striking homage to the resilience and enigmatic allure of womanhood.
The Envole Advent Campaign features the Midnight Collection, a series of limited-edition activewear, partially showcased on the models, leaving certain areas nude to accentuate their natural beauty and vulnerability. Additionally, the campaign offers a curated photo book capturing the essence of each model's journey and an exclusive documentary that delves into the creative process and inspiration behind the project. This multi-faceted collaboration provides an immersive 360° experience, redefining fashion's role in societal commentary and artistic expression.