OUR STORY

Innovation Meets Sustainability

Elite Training Club, established in 2020, is a driving force in designer activewear, consistently at the intersection of fashion and technology. Our emphasis on digital fashion and NFTs sets us apart in the market, while our limited collection drops maintain exclusivity and high demand.

At Elite Training Club, we firmly believe that owning premium designer activewear shouldn't come at the cost of the environment. Our mission is to integrate sustainability and technology into our innovative products, offering you a blend of style, comfort, and ethical responsibility.

Join us in marking a new era of fashion as we launch the Midnight collection and take a bold step towards a fashion-forward future.

Our Mission

#BeYouBeELITE

At Elite Training Club, our mission is to empower the next generation, especially those aged 18-24, to embrace authenticity and shatter societal norms. Rooted in the core values of Authenticity, Inclusivity, Innovation, Exclusivity, Relevance, Global Perspective, and Empowerment, we're not just a designer activewear brand; we're a movement.

Our product lineup features limited collection drops, capped at 100 items per collection, each revolving around themes and colorways that resonate with the vibe of our community. Whether it's the minimalist zip-up jacket from our 'Midnight Collection' or the NFT variants of our classics, we've got you covered—both in style and substance.

Our unique selling proposition lies in this exclusivity and thematic resonance, crafted meticulously to reflect your individuality. Looking ahead, we're not stopping at your wardrobe. We aim to redefine digital fashion by launching NFT variants and creating city-specific collections that make Elite Training Club a globally recognized yet locally cherished brand.

So, are you ready to break free and be elite? Join the #BeYouBeElite movement and showcase your boundless potential to the world.